“It's not what you know or who you know, but who knows you.” Susan RoAne.

The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum--maybe even ad nauseam. It's taken me twenty years, but I've figured out that it's much easier to make a sale, build partnerships, create joint ventures--you name it--with people that you already know than with people you just met.

The key is to establish a relationship before you need it. And this is why I'd like to provide the art of schmoozing...

Read the rest at http://blog.guykawasaki.com/

Super-true!!! I have an interview Monday because I schmoozed. Highly recommend it!